So I just wanted to do something to put myself out there and I came up with it. With the fashion industry being as competitive as it is, I really had to come up with an idea to where I can stand out in the market. My background includes pattern making and producing custom garments for women and I would often hear concerns and feedback from clients such as “I hate when my waistband wrinkles and rolls down by the end of the day” or I'll hear “can you fit it so that the skirt fits my waist and my hips” or “It's hard to find anything that fits my body type.” After hearing their feedback I noticed that they also wore some type of shapewear and I would have to inform them to wear the shapewear that they're going to wear under the garment that I'm making for them so that it can fit properly. It’s really a garment and shapewear in one! Hi Laurianda! Tell us the backstory behind developing your unique shapewear. Here’s our conversation with the mastermind behind THE PERFECT ASSISTANT, Laurianda Elements. The Laurianda Clothing Company designs women’s garments with a corset-style, built-in waist shaper that will cinch your waist with elegance and style.
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